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How to Use Google Analytics to Improve UX Design

User experience is an important part of generating conversions and making sales. Even the smallest of kinks in your UX armour could cost you repeat visitors and revenue, whereas big ones could lead you to lose out to your competitors.  Looking for these issues and identifying new opportunities can be complicated, time-consuming, and expensive to…
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WordPress payment gateways

A Shortlist of Payment Gateways for WordPress

What is a payment gateway anyhow? Simply put, a payment gateway is a smart tool that helps to process credit card transactions every time someone buys an item online. Online payment gateways give savvy business owners and e-commerce websites a way to bypass complex analytics and banking systems. Whether you’ve got an online website or a…
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serve scaled images in wordpress sites

How to Serve Scaled Images on Your WordPress Website

How much time do you spend daily on Instagram or Pinterest? How many photos do you take with your phone? I think we no longer imagine a world without images. and this means that images are crucial for every website or blog. They will lure readers in and also help organize content on a page. …
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Video galleries

WordPress Video Galleries 101

In a previous article of ours, we talked about embedding videos in a WordPress site. Now, we’re going to take the conversation even further by designing a WordPress video gallery. Before we proceed, let’s sum up a bit the shortest process of embedding videos in WordPress, via the “Add media” feature in WordPress. Go to…
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A to Z WordPress Blogging: the Full 2021 Guide

WordPress is ever-evolving and that’s a good thing when there are other products out there challenging your place in the market. You need to adapt or die, no matter how big you are. Just look at Kodak. Now, since 2018, the WordPress experience has changed. The classic editor moved to the Gutenberg experience or the…
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migrate from Webflow to WordPress

Moving From Webflow to WordPress: the Complete Guide

Needless to say, WordPress is the CMS market leader for the long haul and is now one of the most stable systems for website creating and managing. According to the recent stats presented by Forbes, WordPress powers over 39.5% of all websites on the Internet, which also cannot be neglected.  Webflow is a newcomer that…
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WordPress categories

How to Deal with WordPress Categories Like a Ninja

What are WordPress categories?   Well, imagine going to a bookstore to buy a book for a friend’s birthday. Thousands of books are there. You’ve got “History”, “Biology”, “Literature”, “Psychology”, and many more. You’re deciding to go for literature. What kind of literature? Is it “adventure”, “thriller”, “the classics”, “science fiction”? Let’s go with “adventure”.…
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The What, the Why, and the How of WordPress Blog Widgets and Plugins

WordPress blog widgets fall into two main categories: Sidebar widgets Other WordPress blog plugins The sidebar widgets topic was widely developed in another article of ours, so in this article, I’ll just get straight to the point. So, it’s time to roll up some sleeves :).   Blog Sidebar Widgets How to Work with WordPress…
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B2B vs B2C video marketing

The Difference between B2B and B2C Video Marketing

A general analysis of all business transactions will reveal two primary types: Business to Consumer (B2C) and Business to Business (B2B). Although both are quite similar in many aspects, there are crucial differences that every marketer must know. Video marketing can greatly benefit both types of businesses. But the video marketing template that suits the…
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WordPress countdown timers

All You Need to Know About WordPress Countdown Timers

Time seems to be an omnipotent and omnipresent invisible creature, don’t you think?   Famous psychologist Philip Zimbardo (the brain behind the Stanford prison experiment) says happiness and success are rooted in the way we orient toward the past, present, and future. Time serves as a calibrating factor in our lives and can have an…
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