According to Zendesk’s latest report on customer experience (CX), 75% of customers are happier to spend more to purchase goods and services from brands that offer a good customer experience. Despite this, 63% of marketers admit their own brand isn’t able to execute their CX strategy very well (RedPoint Global). This is where user experience…
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The opinion that SEO strategies should be implemented at the last stage of website development is totally wrong. On the contrary, the sooner you start the search engine optimization of your website, the better. Can you start before the site is fully ready? Sure. There are SEO concepts that can be implemented at the design…
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Website design is not static, it is everchanging. Innovations happen often, but not every innovation is well received. The judge here is the end-user of a website. UX designers should be aware of the recent advancements, but shouldn’t take them for granted. Lots of testing needs to be done in order to provide the best…
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User experience is an important part of generating conversions and making sales. Even the smallest of kinks in your UX armour could cost you repeat visitors and revenue, whereas big ones could lead you to lose out to your competitors. Looking for these issues and identifying new opportunities can be complicated, time-consuming, and expensive to…
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Domain vs website – the eternal question. We wanna settle this once and for all in this article. Starting your own website requires you to understand the fundamentals of how the web works. This includes distinguishing the difference between various technical terms and knowing how to apply them in real life. When getting started…
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In short, the “About Us” pages are often overlooked and misunderstood. Probably because oftentimes people are not really sure about their business voice, their vision, unique identity, and so on. The thing is, when someone lands on this particular page, it’s because they’re pretty interested in you. So, you’d better tell a compelling story there.…
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One of the things I’ve learned in my life is that we don’t need to reinvent the wheel. You can apply this to website design as well. Don’t start from scratch, you can get overwhelmed. Find inspiration. It’s plenty of it out there. I did some heavy lifting for you and made some research for…
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With the logo starts the story… of a brand. The logo defines the identity of a brand, it tells people Who they are (the company), What they do, and above all, how they do things, what is their manner of tackling problems, and solving issues. The role of a logo is to help sustain public…
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First of all, what are background graphics? Background graphics are a type of background that gives contours to a website design. They stand next to background images, animations and videos, and have their role in site design, when wisely used. So, the more comprehensive question should be: what is a website background, or what…
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What’s the first thing a user sees on your website? Exactly, the header. If that’s not appealing enough, if it doesn’t bring clarity, your users might just go away, and maybe never come back. We don’t want that, do we? Website headers are a central part of designing a website. They play a key role…
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