How to Start a WordPress Fashion Blog in 2022: All The Know-How You Need

wordpress fashion blog


Picture this: It’s 2002, and the first WordPress fashion blogs start emerging, and people seem to post pictures of themselves wearing different outfits and accessories and giving fashion advice. 

And here’s the thing: most people who started as fashion, beauty, food, or entertainment blog have merged into the ‘lifestyle’ blogger title, still owning a decent blog that people read. Why? Because people enjoy following people’s lives. 

People enjoy reading about people’s daily lives, from what they eat for breakfast to what cream they use to treat their acne. And this is especially true for the fashion industry.

Fast forward today, fashion bloggers are everywhere. It almost feels like a good line of work. Bloggers are no longer those who sit behind laptops all day writing product reviews and journaling about their lives. Instead, it is now a nation of influencers, which began with a WordPress blog but expanded into YouTube, Instagram, TikTok, Pinterest, and other platforms.

The fashion industry is constantly on the lookout for new trends to absorb, reinterpret, and then relaunch to the rest of the world in its unique way. This is a frequent thing in web design. As a result, when the worlds of fashion and the Internet cross paths, we can expect to see websites that combine the most recent visual and technological trends. 

Fashion bloggers are an excellent media form for brands to collaborate with because they discuss a wide range of daily topics. This is unlikely to change anytime soon, as people become more connected to the online world and rely on lifestyle bloggers and influencers to share products, brands, and experiences they may not have discovered otherwise. 

So, if you’re wondering if a WordPress fashion blog is still a thing in 2022, the answer is yes. Our guide will walk you through the steps of starting a fashion blog with WordPress, from selecting the suitable blogging theme to figuring out the technical stuff and tools you’ll need to optimize your blog and accelerate growth.

Let’s start with a bit of inspiration:

Four Killer Fashion Blog Examples 

The Blonde Salad

the blonde salad fashion blog

Chiara Ferragni is among the most potent digital entrepreneurs in the world. In 2009, the Italian fashion blogger launched The Blonde Salad. Chiara Ferragni Collection, a personal brand she founded in 2013, sells clothing, accessories, and shoes. Ferragni was named to Forbes’ Top Influencers and 30 Under 30 lists. In addition, the Blonde Salad is still regarded as one of the most influential fashion blogs of all time.

A Beautiful Mess

a beautil mess fashion blog

Elsie Larson and Emma Chapman of the creative lifestyle blog A Beautiful Mess inspire their followers to “stay at home and make something” with their unique crafting and decorating ideas. It might not be strictly a fashion blog, but it has many readers and followers to this day. 

When they’re not crafting, the two like to try new recipes, talk about family life, and experiment with hairstyles, beauty tips, and fashion trends. 

Manuella Vitulli

manuella vitulli blog

Manuella Vitulli Pensieri in Viaggio is a travel and fashion blog that will inspire you without a doubt. She is a freelance writer and an avid traveler who uses her blog to share her interests with her readers. If you’re looking for some fashion inspiration, check out her collaborations with Ciak Roncato, among others.

Rachel Parcell – Pink Peonies

rachel parcell blog

Rachel Parcell’s blog complements her eCommerce website, which features her clothing line, reflecting her natural passion for fashion, beauty, and purposeful living. Her elevated style inspires followers by providing delicious recipes, elegant home decor, and entertaining ideas to inject style into everyday life. 

These blog examples above have in common that they each have their distinct voice, personality, and fashion taste. These fashion bloggers highlight their favorite products, merchandise, and brands from their unique perspectives. 

While creating a fashion blog might seem simple, making the blog popular and monetizing it, as with all essential things in life, takes time and effort. However, if you do it correctly, you will undoubtedly find the experience rewarding and fulfilling. 

So, here’s what you’ll need to know if you want to start a WordPress fashion blog in 2022 and make something out of it. 

How to Create a WordPress Fashion Blog in Six Easy Steps

Here’s what you need to get started: 

  1. Determine your niche;
  2. Determine the design needs for your blog—concepts: wireframing, mood boards. 
  3. Select a hosting provider and install WordPress;
  4. Choose a WordPress theme to match the needs described in chapter 2.;
  5. Establish a consistent publishing schedule with eye-catching images;
  6. Use social media to promote your blog;

Let’s take them one by one. 

How to determine your niche

You might be thinking that you already know your niche since your main focus is on the fashion industry. “Fashion” may already sound like a niche, but it’s a broad category with dozens of smaller niches. Every style has a distinct market. In addition, many styles have multiple niches. For example, within the more significant niche of “vintage style,” there is a smaller niche of “vintage style found in thrift shops.” And so on. 

This may seem counter-intuitive, but your first goal should narrow your niche to the smallest group possible when learning to start a fashion blog. This facilitates the creation of highly targeted content and marketing campaigns.

To find the perfect niche for your fashion blog, consider the following questions: What is your primary personality? How would you describe your overall aesthetic? Do you prefer vintage or high-end clothing? What distinguishes your use of this style?  

To start a fashion blog that stands out from the crowd, you must first figure out how to make your style unique. Do you take it to unheard-of lengths? Do you pair it with something completely different? If you’re unsure, look at fashion blogs run by people with similar tastes to yours and try to put things into perspective. 

Here are some free tools that can assist you in better understanding your niche: 

google trends fashion blog

Google Trends is a free Google service that provides information on search trends. It tracks search volume across many locations and languages worldwide and indicates how frequently people search for a specific term. As you can see in the screenshot above, we used Google Trends to compare the data of two terms in the fashion industry.

You know you’re receiving an accurate reflection of what people are interested in because Google collects data from their searches, and it can help you better understand their intent. 

Type your domain name or keyword into Ubersuggest and click “search” to get: keywords, content suggestions, a keyword ranking tracker, an SEO audit, and more. For example, here’s what Ubersuggest is telling us about the “fashion trends in 2022” keyword: 

ubersuggest keyword research

Apart from the characteristics mentioned, Ubersuggest has a slew of other benefits, including:

  • A clean interface that makes it simple to grasp search results;
  • Access to competitor analysis;
  • Cost-effectiveness

Although it has some excellent free features, you must subscribe to access the entire database. A monthly subscription costs $29.99 and includes a free seven-day trial.

Bloggers who wish to increase their blog’s performance, the number of domains referring to it, and their Google page rank should use Ahrefs, which provides an in-depth analysis of backlinks, rivals, and keywords.

Here’s what Ahrefs came up with when we searched for a fashion-related keyword:

ahrefs keyword research

Ahrefs offers a wealth of information that can help you better understand essential aspects of your site, such as keywords, while also addressing concerns that may be harming your blog’s position.

Some other features include:

  • A comprehensive summary that allows you to see your results at a glance;
  • A variety of data, such as duplicate content and performance; 
  • Overall health score. 

Next, who will read your blog? For whom are you writing it? Are they teenage girls living in Italy? Or women in their forties residing in South Asia? What other blogs are they following? What about their media usage? 

To get your answers, start by looking at these:

Social media insights: The demographic information for your current followers is available on your social media platforms. On Facebook, for example, you can find this by going to “Insights” and then “People.” Next, go to Twitter’s “Analytics” page and select “Audiences.”

Google Analytics: Using your Google Analytics account, you can access demographic information about your website visitors. For more information on where to look, see CoSchedule’s in-depth guide.

Fashion bloggers who share more personal content and connect with their audiences more emotionally will attract a more significant and devoted following. Thus you need to design your fashion website in such a way that it appeals to the end-user. 

Once you better understand your audience’s thoughts and feelings, you should research some of your direct and indirect competitors. During your research, make a list of each website’s significant strengths and weaknesses. 

Determine the design needs for your blog

So, you’ve found your niche and your audience. What now?

It’s time to envision your blog. For this, you might need to jump into basic wireframing. 

What exactly is wireframing? 

Wireframing is a method of designing a website service on a structural level. A wireframe is commonly used to lay out content and functionality on a page while taking user needs and user journeys into account. Before visual design and content are added, wireframes are used to establish the basic structure early in the development process.

You can do this with pen and paper or use a design tool. At the end of the day, you’ll end up with something like this:

wireframing fashion blog


You will need to think of the structure of pages, where you will place images, videos, and text. Next, you will need to figure out the mood for the blog, its color palette, the typography, etc.

Introducing mood boards

Graphic designers and even some bloggers frequently use mood boards to plan their projects. Mood boards help you define your site’s style. For example, you can use inspirational images, matching color palettes, typography, phrases, and so on. 

Mood board example: 

mood board


Here are some tools that can help you with your fashion blog mood board:

Pinterest and Dribbble are both excellent sources of inspiration for this task. Pinterest is arguably the internet’s most giant mood board.

mood board


You will also need some tools for photo editing. 

Suppose you prefer to edit your images with a mobile app. In that case, many photo editing applications feature the grid option, allowing you to combine multiple photos into a single image and use it as inspiration for whatever project you need it for. 

This method also makes it easy to share your creative process with the public by uploading your mood board to any social media platform you use, such as Instagram or Pinterest.

With the photo editing programs described below, you can do a lot to improve the visual side of your blog: 

Snapseed is a powerful photo editor that rivals desktop photo editors in terms of features and ease of use.

This free picture editing program has a variety of preset filters, just as you’d expect. You may, however, alter these filters and even design your own from the start, unlike other programs.

It has cropping, straightening, frames, text, vignettes, and other traditional tools. And the sharpening function does its work without making the image grainy.

This free photo app has a collection of unique filters that make your photos appear to have been captured with an analog film camera. 

Compared to many overly filtered Instagram presets, these gentle and delicate filters lend a sense of class to your images. They can also be adjusted with a simple slider.

VSCO includes all of the usual editing features, such as changes, cropping, borders, and vignettes. In addition, you can also use it to tweak exposure, contrast, temperature, and skin tones.

Prisma employs “artificial neural networks,” which “let users make photographs appear as if they were painted by Picasso, Munch, or even Salvador Dali,” according to the company.

Prisma also features an online community that is similar to that of Instagram. You may share your image to your Prisma feed, save it directly to your smartphone, share it on any social media app, or send it via email or message once you’ve finished editing.

How to select a hosting provider and install WordPress

The simplest way to install WordPress is to use a hosting service that does it for you. Many WordPress-specific hosts now offer the option of having WordPress pre-installed. That means you can start working on your WordPress site as soon as you sign up for hosting. In this case, the question of “how to install WordPress” is irrelevant!

When you’ve decided to build your website with WordPress, the next step is to select the best hosting platform. With so many online options, any new user may be perplexed when deciding on their website’s best WordPress hosting plan. 

To help you make that decision, read this article from Cloudways, which contains in-depth information and guidance on how to choose your hosting provider and what factors to consider in this matter.

What are the best themes and plugins for your WordPress blog?

So, you have a mood board and a wireframe. It’s time to find a WordPress fashion blog theme that matches your vision. 

Now, most of the themes also feature various templates. Make sure to check them out. Also, you should be aware that no theme or template will match your vision, but they should allow you the freedom to make any styling and layout changes that you want.

And now, check out our collection of the best WordPress fashion themes to help you find a great theme with minimal effort:

15 Snazzy-Jazzy WordPress Fashion Blog Themes



ColibriWP is a free WordPress page builder that provides a fantastic website-building experience. You can now construct a website in minutes without knowing how to code or use a computer. ColibriWP comes with various design tools that allow you to personalize each element on your page, as well as 150+ premade content blocks, 25+ drag-and-drop components, and layout packs, all backed up by world-class technical support.

Features of Colibri:

  • Real-time editing in the Customizer; 
  • Website templates that have already been designed;
  • Over 60 different front page header designs to choose from;
  • Backgrounds with images and gradients;
  • Backgrounds for video and slideshows;
  • Section dividers with graphics;
  • Global color schemes. 

Eona – Fashion Theme

eona fashion theme

Eona is a WordPress fashion blog theme explicitly created for fashionistas to showcase their fashionable tips & tricks and creations. This theme will not only provide you with 13 stunning homepages, but it will also provide you with several shop layouts that you can use to create a modern, chic store that your customers will love and trust.

Eona WordPress fashion theme features: 

  • Various portfolio single layouts;
  • Working hours list shortcode;
  • Frame slider shortcode;
  • WooCommerce dropdown cart widget;
  • SEO optimized.

Zoya – A lifestyle blog

zoya lifestyle blog

Zoya is a delightful, modern theme for fashion and lifestyle bloggers. This theme’s gentle color scheme, clean surfaces, and elegant typography make it an excellent choice for anyone who prefers a refined design style. In addition, the theme includes a plethora of single-post layouts and a plethora of blog lists.

Features of Zoya: 

  • Elegant design; 
  • A plethora of blog layouts and sliders; 
  • Instagram integration; 
  • Newsletter feature

Didi – Fashion blog

didi fashion blog

This minimalistic fashion theme is ideal for an engaging reading experience for fashion enthusiasts. The theme includes a variety of blog layouts that can be used for any fashion-related topic. Aside from an excellent author bio section, this design consists of a helpful newsletter subscription form, a blog search feature, and comment sections for anyone who wants to share their thoughts or interact with the blog’s creator. 

Features of Didi: 

  • Stylish design; 
  • Optimized for the new WordPress editor (Gutenberg); 
  • WooCommerce support; 
  • Elementor page builder support.

Kloe – Fashion and lifestyle blog

kloe fashion and lifestyle blog

With its incredible collection of predesigned homepages, you’ll be able to quickly create everything you need for your blog, portfolio, or online store. WPBakery and Slider Revolution are two of the most popular and useful plugins in the WordPress world, and they are included in the theme. With this powerful addition, you will be able to create a visually stunning blog worthy of presenting your unique fashion style without any coding knowledge.

Features of Kloe: 

  • A large number of pages and layouts; 
  • Full-screen with parallax effect;
  • 600+ Carousel slider google fonts.

Blossom Fashion Pro

blossom fashion pro

Blossom Fashion Pro is a WordPress fashion blog theme that has inspired many. This mobile-friendly and SEO-friendly theme is ideal for creating fashion and lifestyle blogs and websites.

To begin with the major talking points, the theme loads exceptionally quickly, faster than most fashion blogs on the internet. In addition, it includes a plethora of options for you to choose from, including nine header layouts, 21 homepage layouts, seven slider layouts, five single post layouts, and more. It also provides unlimited color options and 900+ Google fonts for your fashion blog.

Features of Blossom:

  • Seo and speed-optimized;
  • Designated Instagram section;
  • 900+ Google fonts and unlimited color options;
  • WooCommerce compatibility; 
  • Video banner;
  • Instagram, Facebook, Snapchat, Pinterest, and Twitter Widgets.


audrey fashion blog

Audrey will present all of your clothing brands and services in the best light, thanks to a large selection of portfolio templates and an appealing set of homepages.

Audrey includes fantastic shop features that will allow you to sell your creations online quickly. Furthermore, it is compatible with many excellent and user-friendly plugins. Furthermore, WPBakery and Slider Revolution are free with the theme, allowing you to have a completely smooth site-building experience.

Features of Audrey:

  • Slider Revolution Responsive WordPress Plugin included;
  • Three drop-down menus;
  • Four variations of sidebars;
  • Four different animated types of infographics.


makao fashion blog

Makao’s design already screams sophisticated fashion with warm tones and beautiful typography. Not only will your customers and followers be treated to a visual feast, but they will also have a one-of-a-kind shopping experience. Makao’s online store includes filters and tags to make it easier for your customers to find the products they need. 

Furthermore, you will be able to present your products in various ways, such as by displaying them on a slider, creating metro lists, and so on. Furthermore, this theme provides you with a large selection of premade templates for single products, which will assist you in creating a detailed presentation of what you’re offering.

Features of Makao:

  • Author info widget;
  • Five header types;
  • Customizable mega menu;
  • Contact Form 7 Plugin Compatibility.


lounge blog

Lounge is a professional WordPress theme with a minimalistic and posh design appropriate for modern business or creative use. With the addition of the Slider Revolution plugin, four fluid AJAX animations, and the unlimited possibility of adding and creating sliders and Parallax pages, you can mix and match to create the design that best fits your vision for your future fashion blog.

The Lounge framework is exceptionally user-friendly. Five different blog lists give you 20 different blog layouts when combined with sidebar types. Using Lounge, you can dress up your fashion blog to impress!

Features of Lounge: 

  • AJAX Animations; 
  • Slider Revolution Responsive WordPress Plugin Included;
  • Easy-To-Use Powerful Admin Interface;
  • Three Drop-down Menus;
  • Translation Ready. 

Rango – WooCommerce & WordPress Fashion Theme

rango woocommerce fashion shop

Rango is a fantastic premium Woocommerce theme for anyone interested in the fashion industry, including bloggers, influencers, retail stores, custom brand shops, and similar businesses. This, however, is not your typical theme. It’s also a powerful tool that has been meticulously crafted and is capable of fulfilling any vision you may have for your website.

Rango includes over 15 demos to help you on your way to online fashion stardom. Each demo has a clean, modern design that will give your fashion blog or online store a fresh, one-of-a-kind appearance. 

Features of Rango:

  • 15+ Modern fashion predefined demos;
  • WooCommerce ready;
  • Mobile version ready;
  • Font Awesome icons;
  • Multiple shortcodes;
  • Translation ready. 


allure fashion blog

Allure provides a variety of home page and blog style options to meet your specific requirements. You are only one click away from fully importing the demo content, which will also allow for easy customization thanks to Allure’s powerful and intuitive options. By selecting one of three different blog sliders, you will be able to highlight your stylish fashion pieces correctly. You can choose a carousel, grid slider, full-width slider, or all three!

Features of Allure:

  • Social share functionality;
  • Visual Composer for WordPress included; 
  • Floating background images in logo area;
  • Parallax background images in content;
  • Contact Form 7 plugin integration.

 Thomas and Daisy

thomas and daisy

This sophisticated theme has a dual nature in that you can choose between two predesigned skins. Furthermore, you can select one based on whether you want to tailor your future fashion blog to guys or girls.

Furthermore, this theme includes different styles and beautiful elements for each category that fit the two different skins. Unique header styles have a captivating floating feature that will add a new, exciting dimension to your fashion blog. Every theme branch also includes fantastic page layouts that will undoubtedly keep your blogging inspiration flowing. Finally, a plethora of custom widgets and shortcodes will allow you to set up your blog quickly.

Features of Thomas and Daisy: 

  • Two unique theme skins;
  • Instagram feed widget;
  • Customizable mega menu;
  • Custom widget areas;
  • WPML multilingual plugin integration.

Hannah CD 

hannah cd

Form and function, like in fashion, are elements that must be combined and incorporated into the perfect fashion blog or website. Hannah CD WordPress template includes all of this and more. This theme is ideal for fashion and lifestyle blogging or clothing and accessories selling businesses.

It can, however, be used for a variety of other purposes, including as a one-page website or a magazine. In other words, Hannah CD can be the theme you’ve always wanted no matter who you are, where you’re from, or how you approach to style and trends.

Features of Hannah CD: 

  • Instagram widget;
  • 15+ custom shortcodes;
  • Custom sidebars;
  • More than 630 icons;
  • Unlimited design color.



Kapee is a highly customizable WordPress theme designed to meet the needs of a contemporary fashion online store. Its design is simple, with a dominant white background and blue ornaments occasionally complemented by a splash of vibrant colors. 

Kapee comes with over 11 homepages to choose from, and all of its designs are entirely responsive, so opening your website on different screen sizes will not diminish its beauty.

Features of Kapee:

  • Advanced shop;
  • Wide & Boxed layout;
  • WPML compatible;
  • Custom widgets.


estelle fashion blog

Elegant, modern, upbeat, and fashionable. If that’s how you’d describe your fashion brand, the Estelle WordPress theme is the one to go with. Each of the 12 homepage layouts will transform your models, clothes, and cosmetic products into a luxurious runway.

Engage users with a stunning metro showcase page highlighting your best products and inspiring them to click and look for more. They will find functional shop layouts and single product pages behind the button. This theme also conceals sales-boosting tricks, such as parallax banners, counters, and countdowns.

Features of Estelle: 

  • New Product layout;
  • Sold Out Product layout;
  • User wishlist;
  • User login and registration;
  • Instagram feed widget.


marni fashion blog

There should be no limitations when it comes to fashion. Similarly, your fashion blog or store should be able to adhere to the same principles. Marni will help you do it all and more, whether you want to showcase casual, chic, or elegant dressing styles on your website or something completely unconventional and out-of-norm fashion-wise. This highly responsive and visually appealing theme is ideal for lifestyle, fashion, and beauty bloggers.

Features of Marni:

  • 20+ Header layout options;
  • 100+ Theme Options with live preview powered by WordPress;
  • 4 Page templates;
  • 9 Sidebars;
  • 4 Custom widgets.

And now that you have all this information in front of you, you are free to experiment with these different WordPress fashion blog themes. Once you decide which one to choose, you need to move on to the next step: 

How to establish a consistent publishing schedule with eye-catching images

Now that your WordPress fashion blog is up and running, you will need to update it constantly. In addition, you will need to develop a content calendar across various topics and support it with high-quality images of your one-of-a-kind fashion. 

You’ll need to put in a lot of practice time to hone your photography skills, but you can develop a consistent publishing schedule by creating an editorial calendar.

The best publishing schedule for you is determined by:

  • How frequently your competitors post; 
  • How frequently you can post quality content;

Many fashion blogs post every day, but this should never be at the expense of post quality. If you can only publish once a week to begin, that’s fine – but plan what you’ll post ahead of time.

This is where a content calendar comes into play. 

A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you intend to publish new content in the future. Calendars of upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content are standard features of content calendars. 

Depending on how much content you publish, you may want to invest in content calendar software. Here are some alternatives to consider:

Loomly includes interactive guides for creating blog posts, automated social media posts, and other features.

This plugin is a simple, drag-and-drop, and free calendar tool. If your blog runs on WordPress, this could be your go-to option.  

How to use social media to promote your WordPress fashion blog

According to a Statista survey conducted in the United Kingdom, 25.6% of industry professionals believe social media is the most effective digital marketing channel.

One of the most well-known benefits of having a solid social media strategy is having access to low-cost traffic that you would not have otherwise. However, driving traffic through channels other than social media can be difficult, especially if you’re a younger brand.

For example, if you choose to use SEO in conjunction with content marketing, it can take anywhere from six months to a year to see any actual results. Furthermore, even if you see results, you have less control over those results.

Every blog can benefit from social media marketing, and fashion blogs are ideal candidates with their image-heavy posts. At the very least, you should include social share buttons on your website and share each post across all of your social media channels.

If you’re learning how to start a fashion blog to turn it into a business, you should read on:

  • Connect your website to Instagram;
  • Create a social media strategy;
  • Organize your marketing campaigns using social media tools.

If you have some money to spend, you could also try social media advertising on platforms like Instagram and Facebook. Instagram and Pinterest are explicitly geared toward the fashion and design industries. However, according to recent studies on the influence of social media on consumers, Twitter is the least influential social network in fashion.

Instagram and TikTok, on the other hand, are great ways to advertise your WordPress fashion blog. Few companies in the fashion, beauty, travel, food, and beverage industries are executing marketing campaigns that do not include, at least to some extent, partnerships with popular users on platforms like Instagram and TikTok. 

The sky’s the limit when it comes to TikTok. You can post everything from product showcases to day-in-the-life videos to dancing challenges, style inspiration, and more. So if you run a fashion blog or have a clothing line that you want to promote, you should jump on the TikTok and Instagram train right now. 

It’s a low-cost and enjoyable approach to promoting your business. In addition, the fashion industry uses these two platforms to communicate with Gen Z so you can make the most of your fashion blog and brand promotion.

Final Advice 

Designing your WordPress fashion blog is just a drop in the ocean. You need to update it constantly and make some buzz around it via social media platforms. It takes time, creativity, and lots of work. Engage with your audience, listen to its feedback, and adapt to its needs. Always check what the competition is doing. Then adjust and refine.

Over and out.


Now, if you liked this article, and you want to learn more about how to design a WordPress website, make sure to subscribe to our Youtube channel and follow us on Twitter and Facebook!


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Gabriella is a Content Marketer with a zeal for all-things WordPress. When she's not writing and editing upcoming articles, you can find her hiking with her four-legged buddy.


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