Textures as background for websites are the future of images and patterns. And ice textures are a good example. They can bring some real life into those websites, and they help drawing attention towards what’s important to see in the web pages. Moreover, textures help users associate websites with some real-life experiences they can fully perceive.
Textures can be applied in a variety of ways to website pages, so they take effect upon readers and make a website reach its goal.
Ice textures are especially created to give a freeze effect to the background elements. They serve to direct attention towards an icon, a specific heading, a call-to-action button. Let’s dive deeper into the universe of ice textures and see how they can be used for websites:
Ice textures – example 1
This is the first example of an ice texture you can use for your website.
It fixes elements onto the page through a real-life effect applied to the website. It uses variations of white, grey and black, that are sprinkled onto the background in the form of ice needles. This background should be carefully used, for the content elements to be visible enough in the web pages.
With this ice background, there’s a more intense concentration of ice at the center of the texture, which is useful to notice once you start adding items in pages.
Ice textures – example 2
This is a very different texture, as compared to the first one. The interstices are nearer to one another, and the ice is more compact. Hence, there’s no center of this texture, and elements can be scattered all throughout this background, indistinctly. The white (even transparent lines) alternate with the blue of the compact ice, giving neutrality to the background.
It leaves the impression of skating ice, and helps drive attention from one element to another in a website. It’s bold enough to use such a texture in a website, also it leaves room for proper exhibition of content items in the website pages.
Ice textures – example 3
This is a completely different ice texture, as compared to the previous ones. It gives depth to the image, and leaves the impression of a layered texture with multiple levels of ice added to the background. Its uniqueness resides in the alternance of blue nuances, from dark blue in the upper part of the texture, to light blue towards the center and classic blue towards the bottom of the texture. This color alternance suggests thick and thin ice in a combination that makes the texture special.
It’s appropriate to use it for niches where ice textures match well with the topic presented in the website pages.
Ice texture – example 4
This seems to approach the definition of ice texture the most. It represents ice that has been scratched and left traces onto the fine surface. Those traces create the effect of brilliance, as they brighten the texture and bring light into the overall image. Traces are irregular, which gives this texture authenticity and brings it closer to real-life.
This texture has colors and forms that fade into the background, leaving room for foreground items to express their value and meaning, in a clear manner. It doesn’t interfere with content, as it’s light and has vanishing nuances that remain into the background.
Ice texture – example 5
This is another version of ice texture. It’s unusual, and so will the website pages appear to readers. This is a plus in terms of branding, drawing attention and keeping a website into readers’ minds. Such a texture, when used for website background, challenges designers to use a specific color and font for typography. If not chosen correctly, text presentation risks to be somehow invisible to users that land on the website pages.
This ice texture incorporates drops of ice that add to ice consistency: they add shape and form, in an interesting way, and invite readers to pay attention to the pages content.
In terms of colors, this texture includes nuances of grey and dark blue, that’s why it’s worth considering light-colored text to apply onto such a background. Also, kerning (distance between the letters) should be carefully selected, so every letter be visible enough and easy to read.
Principles of using ice textures for websites
From the examples shown above, we can draw some principles of using ice textures as background in websites:
- Ice textures provide a somehow real-life experience; they connect users to the message at an emotional level.
- Although textures are deemed to convey warmth, ice textures do the opposite: they serve as helpful contrast for the content you put in the website, and the content items should appeal to readers in an expressive manner.
- Ice textures spread coldness. That’s why they should be used carefully, and carefully balanced with content, so it should not keep users at a distance.
- Ice textures can give a note of modernism, and coolness, that competitor websites don’t have. You should capitalize on that and integrate such textures in a remarkable design that makes your website stand out from the crowd.
- Make sure there is consistency between the background texture and the content items you place in the website pages.
- When choosing an ice texture, make sure it ties in with the style you want to promote in the website pages. Use the respective ice texture for one page, then replicate it to all other pages. carefully monitor the statistics about website visits, and see if the inclusion of an ice texture is beneficial to the website or you need to change it to a different background.