How to Leverage Infographics in Your Marketing Strategy

learn from Movavi

Today, we’re crafting together with Julia, Movavi’s Marketing Manager, an article on how you can leverage infographics in your marketing strategy. Movavi is an intuitive video editing software that is used by 3,000,000+ users. Movavi video editing software can help you solve lots of challenging multimedia tasks and create videos with special effects. This is a new article from our “Learn from” series.

An infographic is an amazing storytelling tool. In a world where attention spans are getting shorter by the day, infographics can help you make data and other information digestible.Infographic

Do you agree that it’s better to see something once than to hear about it a thousand times? Most web users would answer “Yes!” People like content that is easy to scan and understand, that is visually appealing. That’s why infographics started having so much traction. They are also a type of content that is highly shareable across social media. 


7 Cool Pros of Infographics as a Content Format

Infographics are an amazing choice of content format. Let’s find out how infographics can boost traffic and credibility:

  • When properly designed and with smart copy, infographics are highly linkable content assets. This means that infographics can get you more backlinks than plain good old blog articles.
  • When properly optimized, infographics can show up in Google’s organic image results. This will have a direct impact on your website’s traffic. 
  • Infographics can lead to longer average page views, if they are properly researched. Your website visitors are likely to read infographics rather than ordinary text. The reader will stay on the website for longer as visual elements can catch attention. According to statistics, visual content is able to generate over more views than text and is more preferable for brands.
  • Infographics are a tool that can help you build trust and brand awareness. If researched properly, an infographic can portrait you as a knowledgeable brand.
  • Infographics make complicated topics enjoyable and easier to understand. 
  • Infographics are a great way to summarize a report or an analysis. We live in a really fast world, and we like summaries and shortcuts. 
  • According to Google Trends reports and infographic statistics, articles with infographics receive over 70% more views than standard articles. 


How to Create Original Infographics?stand out and be original



Now, let’s talk about how to create infographics that will help you hook your readers and keep them engaged. Follow the tips below:

  • Identify your target audience. The style of infographics may vary depending on your target audience. 
  • Find useful information. Infographics should contain new actual pieces of information. Conduct research and gather the information that would be useful for your target audience. 
  • Think of an interesting story. First, you need to think of the main idea of your story and tell it to the readers. Make it eye-catching.
  • Use effective tools to create top-quality infographics. You shouldn’t hire a designer to create top-quality infographics. There are many tools on the Internet that make it possible to cope with this task on your own. 


Infographics: Do’s and Don’t

Now, there are some do’s and don’ts when it comes to infographic design. It’s important to follow some best case practices, so that you can deliver an infographic that is both well researched and designed.

Here are some do’s and don’ts:

  • Don’t mix multiple font families for your text;
  • Use a color palette that represents your brand or reflects the topic;
  • Be concise with your language and do not use too much jargon;
  • Get right to the point and avoid fluff;
  • Use white space wisely, don’t crowd text and visuals;
  • Try not to go over 8,000 px for the infographic’s length;
  • Make your infographic easy to share. Use social media plugins for this;
  • Check your sources and share them.


Online Tools that Will Help You to Create Attractive Infographics

Here are the most popular tools for creating infographics. Each of them has been designed to make multimedia tasks easier. Check their pricing and features, to make a choice that fits your goals better. 

  • Canva is a free online tool that contains many templates to choose from. These templates have been created by other users in the community Canva. The service is beginner-friendly. The program is intuitive and easy to understand even if you use it for the first time.
  • Infogram. Do your infographics focus on data? Then, Infogram is the best choice. Nobody likes boring figures. Infogram will help you to create diagrams and present data in an attractive and understandable format. It’s possible to create animated infographics that would look perfect on both desktop computers and smartphones.
  • Visme. It’s one more great tool that can be used for free. Users can create interactive infographics with the built-in animation. There are many attractive templates for different projects. The platform supports video and audio. You can store up to 1 GB of content and download materials in PDF and HTML5. 
  • Venngage. Trusted by brands like Google, Airbnb, The New York Times, Astra Zeneca, Venngage is one of the most popular tools for infographic design out there. They have lots of templates for you to choose from, and various options to style text, icons, and visuals.

Now that we know what tool to use, let’s see which are the most popular types of infographics out there and how to use them in your marketing strategy.


A Primer into Infographics Types

Here are some of the most popular types of infographics that you could test:

  1. Statistical infographics. These infographics can help you present stats in an enjoyable visual. Here you have an example from Eurostat on climate and energy. Climate change infographic
  2. Timeline infographics. You can use this type of visualization to show the timeline of certain events, plans for the future, the product roadmap, etc. Just take a look at this cool one on the History of Life.History of life infographic
  3. Informational infographics. You can use them to explain certain concepts, to give an overview of a topic, like in this example from NatGeo on photosynthesis .NatGeo infographic
  4. Process infographic. Such a design helps you illustrate the steps in a process. Maybe you want to explain a recipe, or your customer’s journey. I just love this Burger recipe.Burger Recipe infographic
  5. Geo-infographics. These are used to show location-based data, like this one from Al Jazeera on Temperature around the world.Temperatures infographic
  6. List infographic. You can use this type of infographic when you want to share resources, a list of tools, products, etc. Just take a look at this cool Diet plan.Diet plan infographic
  7. Resume infographics. If you want to spice your resume up, an infographic will do the trick. Here’s a cool example. Resume infographic 
  8. Comparison infographics. You can use them when you want to compare certain products, economies, etc. For example, you could do infographics on how your product compares to a product from the competition. Now, here’s an interesting  car comparison.Car comparison infographic


How to Use Infographics in Your Marketing Strategy

Enrich blog content with infographics

Your infographics should complement your existing types of content. For example, you could enrich some of your blog articles that have a considerable amount of traffic with infographics (when possible). This way you’ll increase their chances of getting shared, and also get backlinks.


Use infographics in your link building outreach

Infographics have more chances of getting a backlink, than a plain old blog article. If you’re proactively outreaching for backlinks, you should design a useful and visually appealing infographic.


Share your infographics with your contacts

Promote your infographic to your email list, via newsletters or other marketing campaigns. Encourage your audience to share them.


Partner with other businesses to co-design an infographic

Find a common topic with another business in an adjacent niche, then start cross-promoting it. You’ll now be able to access a whole new audience.


Use infographics to compare products and pricing plans

You can leverage infographics to better convey product information and pricing. Such infographics can be used by your sales reps and customer support teams as well.


This being said, with the right data, proper creativity, and tools, you too can deliver a really good infographic. But, in order for your efforts to pay out you also need to promote it. Infographics don’t exist in a vacuum. Include them in your content strategy. Promote them across social media, email campaigns, and more.


Julia Voloshchenko
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Julia Voloshchenko is a marketing executive merging her corporate expertise with research on marketing psychology in multimedia platforms. She's currently spearheading PR and Marketing efforts at Movavi, a global leader in video editing tools.

+ posts

Alina is a digital marketer with a passion for web design. When she's not strategizing she's doing photography, listening to podcasts on history and psychology, and playing with her 2 dogs and cat.


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