If you want to infuse your website with a dose of professionalism you might be considering integrating LinkedIn with your WordPress website. Because LinkedIn is the most popular social network for professionals, there is no reason why you shouldn’t use the popularity of this network to your advantage.
Integrating LinkedIn and your WordPress website can help streamline your business operations, which can be super beneficial for your productivity and effectiveness, regardless of the industry you work in. For example, the integration can make it easier to reach new audiences, get more shares, followers, and customers, and more.
In this post, we will be taking a look at some of the most popular methods of integrating the popular social network for professionals with WordPress. We will also show you the best plugins and tools you need for all the various integrations.
LinkedIn profile badge on a WordPress website
The most straightforward method to integrate WordPress with LinkedIn and the one that you should do first is to use LinkedIn’s feature that allows one to embed their profile.
LinkedIn has made it easy for its users to quickly generate snippets of HTML code that can then be added to any website the user would like. These HTML snippets will help you display simple widgets with your profile on them.
Here are the steps you need to do generate the HTML snippet from your LinkedIn profile:
- Go to your profile.
- From your profile, click on See contact info and then on Edit.
- Click on the arrow next to your LinkedIn profile’s URL.
- Scroll until you find the Create the public profile badge button and click on it.
To post that link to your website, here are the steps you need to follow:
- Copy the code you have just generated and paste it in the text area on a WordPress page.
- Scroll down, choose a badge that you prefer, copy the code you get, and paste it below the first line of code.
- You are ready to publish your new page.
This could be a great way to reach new audiences especially if you are using LinkedIn for sales.
LinkedIn share and follow buttons to your WordPress website
Another great and simple method to integrate LinkedIn with WordPress is by utilizing LinkedIn’s follow and social share buttons. While many social sharing plugins include LinkedIn as a default option, here are some of the options to consider.
Monarch lets you add social share buttons to all of your posts and pages quickly and easily. You can also use Monarch to add follow buttons to your sidebar. The plugin is included in Elegant Theme’s Developer package which is available for $89.
Orbit Fox by ThemeIsle
If you’d like to improve the functionality of your website and want more features than just social sharing buttons, consider the Orbit Fox plugin.
Quickly visit your LinkedIn profile
If you want to add social icons to your WordPress website, you should consider Social Warfare. Social Warfare allows your users to click on a social button and automatically go to the appropriate social profile, LinkedIn included. From there, they can follow, connect, or message you.
It works similarly to the LinkedIn profile badge widget but in a button form. What makes Social Warfare great is that these social buttons aren’t an eyesore at the footer of your WordPress webpage. The plugin can be set up so that it displays floating share buttons that are visible on the screen as your visitors scroll the page and the share buttons are not in their view. You can consider this way of displaying your profile as an extension of your LinkedIn advertising and promotion strategy.
Login to your WordPress website using LinkedIn
Many websites, especially those running online courses or memberships allow you to log in using third-party websites such as Google or Facebook. LinkedIn is one of the websites that have this feature and you can use it to add LinkedIn as a login method to your WordPress site, allowing your users to log in or sign up with their LinkedIn profile.
There are a couple of plugins that allow you to do this, namely the Social Login plugin, which was designed primarily for WooCommerce websites in mind. Most of them work in a similar way and they let your visitor sign up to your WordPress website with a single click. If they are already signed up, they can log in with the same one-click motion.
If the idea of having multiple plugins that you need to install and maintain sounds like a hassle, consider using Super Socializer. It’s basically a three-for-one plugin that allows you to add social share buttons (including LinkedIn), help your website visitors to create accounts on your WordPress site using their LinkedIn profiles, and comment on your post using Disqus and Facebook.
Add the ability to unlock content on your WordPress site using LinkedIn
If you want to increase your number of followers, consider adding the Social Locker for WordPress plugin. What makes this WordPress plugin unique is the fact that it allows you to ask your website visitors to follow your LinkedIn page in exchange for house gated content.
While, traditionally, many would require to pay or submit a lead form for the access, you can put a spin on this and use the plugin instead. This is a win-win situation, as you will potentially get new LinkedIn followers and your audience will get to read the content they were looking to read.
This plugin can be a great addition to your LinkedIn lead generation strategy.
Auto share on LinkedIn
You can share your content from WordPress to your LinkedIn profile manually, but it will take some time. If you don’t have the time to waste and prefer to rely on WordPress plugins, we got you covered.
By using Social Media Auto Publish, you can quickly turn on the auto-sharing between your WordPress website and LinkedIn profile. Auto sharing your content from WordPress to LinkedIn could boost your LinkedIn outbound sales efforts as you never know who your content may reach on LinkedIn.
IFTTT LinkedIn and WordPress recipes
Another great way to integrate your LinkedIn and WordPress website is by using the popular automation website IFTTT (short for IF This, Then That). There is an IFTTT recipe that allows you to automatically publish your WordPress posts and content to your LinkedIn profile.
A great thing about IFTTT is that you don’t need to create your own recipe. There is already an existing one that lets you quickly and easily cross-post your WordPress content to your LinkedIn profile.
Zapier LinkedIn and WordPress integrations
With IFTTT, you only have one trigger and one action. If that isn’t enough, you should consider using Zapier because they let you create actions with multiple steps, even including different conditions and delays. Zapier allows you to automatically send info between WordPress and LinkedIn in a manner of minutes.
There are lots of different Zapier WordPress and LinkedIn integrations to choose from, and many believe that using Zapier is the ultimate way to connect WordPress and LinkedIn.
Schedule your WordPress posts on LinkedIn
A great way to create a content calendar and automate the resharing of your old LinkedIn posts is by using a plugin called Revive Old Posts. This plugin allows you to boost your WordPress website’s traffic, grow your social media presence, and keep your existing followers engaged by automatically sharing posts and content from your WordPress website onto your LinkedIn and other social profiles.
You can also use the plugin to reshare some of your old posts and WordPress to new audiences.
Thanks to wonderful integrations, you can use the full potential of LinkedIn and WordPress and ensure that you get the maximum of the two platforms.
Let’s recap all the ways you can integrate WordPress with LinkedIn:
- First, you can add a LinkedIn profile badge anywhere on your WordPress website. This should help you boost your visibility and followers on LinkedIn, as the snippets allow easy access to the platform.
- You can also allow your website’s visitors to share the content from your WordPress website right to their LinkedIn profiles. You can use a plugin that includes different social media platforms.
- If the LinkedIn profile badge is not your style, LinkedIn quick button links might fit you better. They allow your visitors to visit your LinkedIn or any other social profile in a single click.
- The next plugin — Super Socializer, combines the previous two plugins and delivers them in an easy-to-use package.
- If you run courses or have content on your site that you would want only certain people to access, you can consider using LinkedIn likes to unlock the content.
- To share or schedule your WordPress posts on LinkedIn, you have a few options to choose from. You can go for IFTTT recipes, Zapier integrations, or plain old plugins. No matter the choice, you will be satisfied knowing that you don’t need to share posts manually.