Minimalist fonts can make a website stand out from the crowd.
Thorough selection of fonts can make the difference between a common website and an edgy one. Fonts give text content high legibility, making it easy to browse, read and understand. Thus, a website’s message reaches its target more effectively.
First, what are minimalist fonts?
Usually, they have large font size, and sentences are concise. Their text is highly readable, so minimalist fonts are good for headings. (Please note the difference between legibility, which is often given by fonts, and readability, which implies more than fonts – also coherence of the text, simplicity of phrases, how easy the meaning gets to the audience).
Let’s see which are the most appropriate fonts that can be featured as minimalist, and what’s their role for the articles and pages where they display.
Some particularities of fonts for your website pages
Ideally, fonts have to be free and open source. By being constantly upgraded and worked upon, these fonts have high quality and they’re also offered for free. That means anyone can use them and test different variants to see which one works better.
You can simply use Google Fonts. Google Fonts is a library of 916 free licensed fonts where you can search for the most appropriate fonts for your website.
The Google Fonts library has options such as:
- You can see the chosen font for a single sentence, a paragraph, in the alphabet letters, for numerals or custom text;
- You can check the different font styles available, from italics to bold or regular, and in different dimensions. Each font has a set of styles, like Regular 400 Italic, Bold 700 Italic, Medium 500, to give a few examples.
- On a slider, in the upper right corner of the section dedicated to a font, you can adjust the dimensions for that font. The values are in pixels.
- Below the font presentation, you can click a button to “See Specimen”:
Google fonts are part of Material Design, which is a design system Google created and many sites are using.
As an alternative to Google Fonts, you can use other custom fonts that you can upload to your WordPress website. Thus, you can change the default fonts used for your theme and implement the font of your choice. There are plugins that you’ll use to implement the selected fonts in the website; one of them is the Custom Fonts plugin. The only notice is that you need a plugin that’s compatible with the theme you installed and activated for your website.
And now let’s plunge into the diversity of fonts you can use for your website/blog.
The major distinction is: Serif or Sans Serif?
The Serif fonts have added extensions to the letters, like in the case below:
The extensions marked with red are specific to serif fonts.
That’s why, for increased legibility, you should use sans serif fonts. They’re better in terms of clarity and simplicity, and easier to read. Their lines are straight, and you’ll avoid all misreading by using sans serifs.
In the following lines, we’ll pass through a list of minimalist website fonts that might be a good choice, because easy to read. And we’ll specify which of the 2 categories (serifs or sans serifs) they fall under, depending on their characteristics.
Google Fonts Pairings
We saw that minimalist fonts are best to use for headlines and text highlights in a website pages. They have to present text clearly, in a clean and impactful manner, to make a lasting impression upon readers. But after you have chosen the appropriate font for the headlines (display typography), it remains to find a good pairing of that font with a different text font (font for the text in the page body).
In the same line with the above presentation of Google fonts, we’d like to mention Google Fonts also provides some popular pairings for any font you entered the search box. Here’s an example:
By selecting different pairings, you can test how your text will display in the website pages. You can switch fonts for heading and body text any time, and see which version works best.
Ideally, if you run a WordPress website, you’ll find a WordPress theme that has multiple options for typography. Your theme should have options to add any font from the Google Fonts library and apply it to your text in the Customizer.
See our example from Mesmerize theme.
A closing word
Text content is a key element in a website’s pages. It supports visuals with explanations and core data that makes a page message complete. That’s why it’s of utmost importance to choose the best fonts and font pairings, so that typography encourages reading and is not an obstacle to it.
As we saw, the Google fonts library offers plenty of fonts for free. So you can try different options and compare different variants of how the text looks like. You can preview your font pairings directly in the Google Fonts library or else, after you’ve chosen some fonts, you can test their look in the Customizer.
For the 2 or 3 winners (fonts and font pairings), you can even launch an A/B test and see which version converts better. After all, it’s all about driving engagement and conversions, isn’t it?
Please let us know which display font you prefer for web pages. We’ll gladly include your recommendation in our list of minimalist website fonts.