There’s tough competition in the restaurant market and for a restaurant website.
That’s why having a website is no longer a fancy, it’s a pre-requisite. And you should design it extremely well.
However, the distance from necessary website to exquisite, outstanding restaurant website might be overwhelming. To consider each and every aspect of the niche specificities, and to adapt design to them accordingly, might prove to be the work of a highly qualified specialist. It’s no longer the case, due to the Colibri app, which helps you create the website you dream of in a matter of hours. Especially by using the restaurant template.
Using Colibri, you’ll build your site on WordPress and with the help of this app features; hence, you’ll have an easy to update site that you own entirely, and can modify at any moment depending on the changes it requires in time. You won’t depend on a programmer to implement the changes and you’ll make the updates fast.
A possible header for your future restaurant website:
When admiring this look, you might already be aware that a restaurant website is a reflection of quality of its food and service, and ambiance. You’ll attract patrons by just this reflection.
Quick Note: Before any restaurant web design begins, consider mobile friendliness. Responsiveness is on top, among other features of a successful restaurant website. Many such websites are examined from phones. Recent studies have shown that 80% of people use their mobile device to look for a place to eat.
Plus Another Quick Note: To accommodate users’ need to quickly search for restaurants on mobile devices, you can use an AMP plugin for your restaurant website, if you choose to build it on WordPress. It will serve to faster loading times and rapid browsing to get an idea of your extraordinary restaurant as soon as possible.
Where does a restaurant website design start?
A website design that’s specific to restaurants should match the restaurant concept. You need to figure out how to visually represent the concept behind the special restaurant that you want to give an online identity to. A good web design will speak volumes about your fast food, fast casual or luxury restaurant.
In drafting the website versions, color is an important element with multiple functionalities:
- it tells clients about the restaurant specific and concept,
- it breathes the restaurant atmosphere,
- and it determines online orders.
To exercise in finding the perfect color match for restaurants, you’ll find useful the pre-made color schemes in Colibri.
What do you think of replicating this for your website?
The branding elements play a crucial role in positioning the restaurant on an already crowded market. It’s highly recommended to treat this aspect responsibly. Logo should be an image, or, in the absence of an image, a fancy text. And branding directions should be recognized everywhere in the website pages, starting from the logo, and going to the minutest detail. After all, your staff will pay careful attention to minute details in making patrons feel at ease at your place: your restaurant. Isn’t it?
Branding comes sustained by an infallible competitive advantage: e.g. pizza constructor (people can choose ingredients, etc., and customize their pizzas). The competitive advantage is not once and for all the same, it may mould onto the market development, but it has to exist! Remember: there’s tough competition in the restaurant market.
Now, a closer look at unique restaurant website design
The following list of elements that can make your website stand out from the crowd will help a lot in getting a complete picture of what restaurant web design should mean for you:
Spaced components and a peek into the restaurant atmosphere
Whatever components you decide to integrate into the website, keep their list to the minimal. And a lot of white space will help, too.
As a result, users will navigate easily and have just a correct peek into the restaurant atmosphere. According to research, over 60% of adults say they would rather spend money on an experience than a physical item, so capturing the ambiance and overall vibe of the restaurant is very important.
Via photos, you can present the atmosphere: outdoor terrace, comfy chairs, the bar, waiters in their uniforms, etc.
This might be the restaurant atmosphere…
Quick access to the most important parts of the site
Never underestimate the power of the website menu: it has to contain only important items and links to key parts of the website. It’s in here that resides the website minimalism. Sections for the homepage, an about us page, a contact page, a menu page should suffice.
Let’s take them one by one.
Please don’t ever consider uploading the menu as a PDF. It’s annoying for users, especially if they’re browsing on their mobile device. Moreover, it isn’t in line with the current restaurant web design standards.
Consider instead adding a page dedicated to the menu. And… of course, it should be heavily backed by appetising images.
Time to eat?
According to research, 80% of customers want to see a menu before they eat at a restaurant.
Fun facts about food and drink menus, that are worth considering when designing your website page:
- the art of composing a menu is called menu engineering, and it has much to do with subliminal messaging;
- creating the menu, you have to pay attention to the real estate dedicated to the food and drinks menu, and note that the upper and the lower parts are read first. So maybe it’s noteworthy for a website page where browsing and skimming rule.
- A traditional menu has about 109 seconds to be viewed. What about the menu page on website, would you like a longer dwell time for it? Or decisions should come fast?
- For crafting menus, restaurateurs make use of a sweet spot, which is generally defined as the upper right corner of the page. Use frames, use images, use outstanding text and anything you might need to sell your most important dish. At that point of the page.
2. Secondary Menu
Perhaps a secondary menu will do its part in evoking the restaurant uniqueness. It should include specials and dishes that are only served at your restaurant, and it requires some boldness in stating the unique positioning of the restaurant onto the market. Would you dare?
Specials in a secondary menu
Of course, the images should be accompanied by catchy/funny dish titles and savoury descriptions. It goes without saying, you need error-free copywriting to make the presentation take its full effect.
3. Rely on visuals
An online restaurant presentation should speak through images, more than through words. And given an image is 1,000 words, guess how much you can say about your restaurant in just a few pages with images.
To integrate professional visual materials, consider setting up a professional photo session that will bring you high quality photography.
Benefit from professional visual materials
As an extension of your visual presentation, you might want to add a photo slider on the homepage. It’s guaranteed to make a good first impression. It’s a good start for users’ browsing through your goodies. Or else, an image in the Hero that greets visitors and tells the story of the restaurant may go the extra mile in presenting your uniqueness.
A carousel with images is welcomed even in a different page or a different page section in the website. Only, please don’t forget to add descriptions and inspiring captions to the images.
To bring images to the forefront, Colibri gives you the possibility to use a lightbox gallery or a simple photo gallery. It’s up to you how much you want to embellish the visual presentation, if it’s still the case and the images need extra polish.
4. Contact Info is a must
It won’t take long until visitors decide to step foot into your restaurant. Just ensure enough points of contact are present into the website, and don’t make them hardly search for contact info.
In fact, contact information should display on every website page, also in the footer and in the dedicated contact page. Contact details include:
- Geolocation: a map with details of how to get there, directions and parking instructions
- Phone number (it would be nice to use the click-to call feature, so users can call you as they click on the phone number in the website)
- Email addresses
- Operating hours
- Contact form for any questions and suggestions
- Optional – a customer feedback form.
You can evaluate your contact info prominence by this simple test: no scrolling should be needed to find out contact information in a restaurant website.
Help them be patrons of good food
5. Online Reservations. Online Ordering
It’s practical. It’s easy. It avoids a lot of mess. Online reservations should be integrated into your restaurant website, so it keeps up with the current trend of practicality and efficiency. If the restaurant also has catering services, you can add online ordering options. It’s a win-win: your staff better concentrates onto serving in the dine-in restaurant, while clients who want to order online will do so in a seamless process.
Will you order or will you dine out?
6. Integrate social media
Social media is the place where users turn into possible diners-out. Thus, social networks are the most common platforms for restaurant advertising, and they are utilized by 76% of restaurant-goers, according to Toast.
So, besides contact information, make sure you also include links to social media accounts. This is were your community is brewing.
7. More than be present on social media, build a base of ratings and reviews, and testimonials
This point has much to do with word-of-mouth. People tend to rely on other people’s impressions about a restaurant. They’ll orient their decisions based on what others say about service, dishes, ambiance and even more. So build a solid base of testimonials to reinforce trustworthiness. Use the Google Business Page Reviews and think of linking to review sites like Yelp and TripAdvisor.
8. Make users stay tuned: add events, gift cards
A differentiator would be to add temporary offers that users might benefit from.
You can announce upcoming events that’ll take place at your restaurant, or you can add gift cards. Also, some discounts deserve special attention.
Announcements that are catchy might be placed in a top bar, and draw immediate attention.
Colibri gives you the possibility to integrate special offers and events in a top bar of your restaurant website.
The process of building a restaurant website
To make a website for restaurant is as simple as that.
After you have logged in to the app, you can press the button CREATE NEW SITE and you’ll have to decide on the name of your project.
After that, select the template for restaurant and go on editing components.
To change the logo, you have to make sure you have the logo settings open in customizer:
In this case, we selected logo as image, but you have other variants as well:
- Site title text
- Image with text below
- Image with text on the right
- Also, image with text above
- Image with text on the left
It’s best practice to place a link on the logo that directs users to the homepage, any page they are visiting in the website. This serves for orientation purposes and an improved navigation.
Another element also uses the logo style, and you have a notification in this sense: “Style used by 2 elements”. If you want to customize them independently, you need to press Unlink next to this notification.
If you want to change the Header for your new website, click on the blue button at the end of Header sections. You’ll expand a list of Headers for you to choose from, if you want to use some defaults. Otherwise, you can click onto Hero and replace the image with a new one, of your own choice:
One of the major components used for the restaurant template is the Horizontal Menu. You can adjust its content, style and use advanced features for making the menu look and function the way you want it to.
You have additional features for offscreen (mobile) menu, that serve to customizations for the menu as it appears on mobile devices. We recommend you use them, for your website to be fully mobile-responsive: