Travel Website Design (with ColibriWP): 10+ Tips

WeIn today’s travel market, it’s important to carefully build your website and company image through effective travel website design. As this market is highly competitive, saturated and fragmented. And you have to own a brand that’s hard to ignore.

For building such a website, you have ColibriWP.

But before proceeding to the actual creation of a travel agency website, it’s useful to pass through the key elements that define a website in this niche:


Must-have elements in a travel agency website design


1. Internal site search


Users should have two options: to create their own trips (choose destination, flights, accommodation, itineraries) or select from the available tourism packages.

In the first case, they need to have multiple options, that are displayed once they launch a website search.



internal travel site search


So, installing a specialized plugin has you covered, in terms of internal searching through the offers.


2. Section with travel packages


Second, in case users want to select a trip from the available offers, they need to be guided to the dedicated section in site. It’s recommended that this section be accessible from the menu, and pages for each destination be available at a click’s distance from the respective section.


Travelocity Vacation Packages


search vacation packages


This is how the offers section looks like, in the ColibriWP demo site:


offers section in travel website design


All you have to do is replace the default information related to the offers, with the real ones corresponding to your tourism packages.


3. Contact form, physical and email address, phone number


Third, like in any travel website design, you need to consider having the basic contact details, to facilitate users’ search for information within the website (preferably in a dedicated contact page).

Undoubtedly, the contact form is useful for all kinds of inquiries that might help visitors go to the next stage in their decision-making process.

Email address and phone number ease their contact with the company team, and they’re also used for different questions they might have.


Example of Contact Us page in travel website:


contact page in travel website


In the ColibriWP demo site, you already have a dedicated page that includes the contact form and a map.

  • Contact form – it’s kept simple, so users don’t need to fill in too many fields
  • Map – it shows the physical address of the agency (a mark of trust, the agency does have a headquarters)
  • Under the name of the page, you have a special field destined to fill in with the slogan for your awesome tourism agency – here, you have the opportunity to set up a closer connection with your readers

This is how the Contact Us page is displayed:


contact page within travel website design


4. About Page within a Travel Website Design


Fourth, the About page serves to build trust. It doesn’t have to miss from a travel agency website. This page needs to tell the story of the company, how it was founded, what values it does support and what makes the team unique.

You should take profit of the space this page provides, to list the unique values that make your company the best one users should choose.

Example of About page in travel website:


about page in travel website


Generally, the information about your travel agency can be developed in a special page, but it can also be compressed in an About section.

With ColibriWP demo site, you’d go with the latter option. The about section includes Counters. Their role is to build and sustain confidence in the travel agency, through concrete numbers:


counters for travel website design


If you want to go further and change the template, you always have the option to add an About Us section in whichever page you want, or build a completely separate page that’s entirely dedicated to About info.


5. Title and tagline that differentiate from the competitors


Fifth, having a catchy title and a tagline is a must for a website that differentiates from the competitors.

The title tells users what the website is about, and it must tell it in a compelling way. Or as a phrase that begins a story that you’ll tell all throughout the website…


Here’s how a story could begin:


eloquent title in website

The tagline should sustain the title and add some extra explanations about the website topic. Admitting the title is formulated in an interesting way, the tagline should follow the same direction, and keep the same tone of voice.

ColibriWP example of an eloquent message:


title and tagline within travel website design


It’s worth putting some extra effort in finding the right title and tagline, as they drive users’ interest towards browsing and finding more. They might be decisive in users’ visiting your travel website.


6. Travel tips – guides and useful information


Such a section should contain extremely valuable information for visitors of the website. From the best hotels to local food, must-see places and regional habits, to transportation and nearby locations to visit, all is part of an incredibly useful guide for would-be travellers.

You can think of short guides with essential information about each destination, or you can create separate sections with detailed info for those destinations.

The more content in this section, the more grateful users will be for you having provided them the needed data they’ll take with them on their journey.


You can even think of giving tips and tricks related to diverse aspects: food, itineraries, language, habits, transportation, music, restaurants, and create whole sections with these for each destination included into your website. As a result, you might turn this information into your unique value proposition: your travel agency – the best guide for would-be travellers.


Example of mini travel guides in a tourism website:


mini travel guides


ColibriWP has all the necessary components you have to use to build such mini (or maxi) travel guides.

Also, you can easily include them in the blog section, that’s attached to the demo website, by default.

Carefully consider this option. It might be your chance to stand out in the tourism market.


7. Maps – integrate itineraries into the travel agency website


Given the travellers’ passion for going from one place to another, we cannot underestimate the value of maps. They serve to better orienting visitors towards the places they want to go, by following an interesting trajectory with intermediate points/places that are worth visiting.

Such maps serve as recommendations from travellers to travellers, and they give direction, when would-be travellers haven’t yet a clear idea where to go or how.


Example of tourism map:


tourism map


You can integrate travel maps in the website by using this plugin:

plugin for travel website design



8. Recommendations for travel packages and destinations


Suggestions related to what places are nicer to visit, and the best packages for those trips, are a golden mine for users.

Such recommendations might come from the travel agency team, in which case they’re integrated into a particular section of the site, as mentioned above. Also, top recommendations can be featured on the homepage, based on their popularity, the number of previous sales and appreciation from existing customers. The data is centralized by the travel agency team and they present the results from an authority position.


They know what solutions are best for their users.

Other recommendations might come directly from users that’ve already travelled to some destinations. These can be included in testimonials, and are important social proof. And social proof highly increase chances people will buy according to objective recommendations. Testimonials let aside the authority of the travel agency team, and compensate with personal, more objective opinions that are prone to be much credited by the peers.


Example of Testimonials section in a travel agency website:


testimonials section in travel wesite


If you want to build your own testimonials section, you have the ColibriWP option to add such predefined sections:


testimonials and travel website design

9. Integrate videos that are as worth 1,000 images


Videos are more than recommended for travel agency websites.

They are exceptional informative pieces for people who want to go and SEE places.

Here’s what a travel website with a page completely made up of videos looks like:


videos for a travel website


The Customizer of ColibriWP contains features for integrating videos in your travel website.

You can upload videos in the Customizer. Here’s how:


integrate videos - feature for travel website design


Simply drag and drop the video component from the list of components into the site page. You can do this for individual offers, for any section of any page. ColibriWP site also support videos for backgrounds.


10. Sustain your message with photo galleries


Beside videos, photos are another powerful communication tool in a travel website. A gallery of cool photos can be a lot more significant than simple text descriptions. They’re convincing, they’re inspiring, they invite to further exploration.

You should by no means ignore photos and photo galleries in building a travel website. They’re the core element in presenting tourism offers and sharing impressions about lovely destinations. So you must consider making use of photos and photo galleries.

In ColibriWP demo site, you benefit from 3 already set up sections with photos, that are part of the presentation of offers:




Columns form sections; each column includes: photo, title, offer details, price and link to view the offer.


Take them one by one, and replace the default data with your own tourism information. It will begin to look more like your own travel website.

Image galleries corresponding to popular offers imply social proof and useful recommendations:



Extra elements you should use from the Travel Agency Template


11. Catchy overlappable sections


To better bring forward important information, it’s possible to keep the catchy overlappable section that sums up data from the main pages in the site: popular destinations + last minute offers + exotic packages:



For impactful travel website design, you can alternate complementary colors, such as the blue and orange used in the demo site.

Also, vast libraries of icons let you choose the most appropriate ones, that support information in key sections such as the above.


12. Make good use of the blog attached to the demo travel website


A blog is a good addition to a travel agency website design. It ensures constant fresh content, and it completes the offers presentation with supplemental info that’s more than useful to know. You can profit from the extra space the blog makes available to add information about journey impressions, past travellers’ stories, guides to some destinations, presentation of offers by profiles of travellers, etc.

Actually, having a blog and keeping it up to date is valuable both for users and for search engines.


13. Stylish dividers that accentuate an inspired travel website design


Aesthetic elements, the dividers in the demo site pages prove to be in correlation with travel photos:



In the above example, there’s a top divider with the form of waves, used in accordance with photos of blue waters and a darker blue section background. This element adds coherence to the design and a sense of harmony among elements that’s you have to replicate in any new travel agency website.


14. Suggestive background images


With the aim to reinforce the brand image and the travel agency communication style, you can get inspired by the use of suggestive background images:



In the demo site, the background image ties in with the holiday atmosphere and it appears in every page. This supports the company and website identity, and makes them easier to remember.

All you have to do is change the default image with a customized one, that best represents your travel agency.


15. Call-to-Actions, an important component of any travel agency website design


As in all major websites, CTA buttons are important for a travel agency website. They have to stand out through color and hover effects, and create an engaging experience (and they have to be present in every page).

For instance, in the ColibriWP demo site, they have colors that fully integrate in the overall color scheme, also standing out from the other elements:



Keep in mind: if you change the default color scheme, you also have to pay attention to CTA buttons. These include background colors, text color and colors on hover.

These extra features are only a part of what you can use for your travel agency website. ColibriWP lets you innovate in terms of design and use plenty of components/predesigned sections that’ll help you customize your website to the smallest detail.


We’ve covered the must-have elements in the first part of the article. They’re easy to integrate in a travel website built with ColibriWP. What more is, the builder provides extra features that make you customize your website as a professional designer. And you’ll soon see the advantages…

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