Let’s say your WordPress site is up and running. What now? It’s time to bring in the visitors and hopefully convert those visitors into life-long customers. However, improving your WordPress conversion rates isn’t a walk in the park, especially when the competition is fierce. Only about 22% of businesses are satisfied with their conversion rates.
That’s where video marketing comes in handy. According to the stats, including a well-thought video on your landing page can increase conversion rates by more than 80%. What’s more, 76% of marketers claimed that video helped them increase sales effectively.conver
Now the question is, how video marketing helps marketers improve their WordPress conversion rates? In other words, what makes it so effective?
Why Do Your WordPress Conversion Rates Matter?
Before we get into the nitty-gritty, it’s crucial to understand why your WordPress conversion rates matter in the first place.
When it comes to digital marketing strategy, conversion rates play the most important role. At the end of the day, we all want long-term customers. All our marketing efforts: content, emails, paid ads, and so on, are meant to acquire and convert visitors.
Put it simply; the conversion rate is the metric used to determine your business profitability. It gives you a solid grasp of the total number of unique visitors who’ve become subscribers, users, or customers. With this metric, it’d be much easier for you to understand how well your overall marketing is performing.
How Videos Boost Your Conversion Rates?
The great thing about online video is that most internet users vastly prefer watching over reading. At least 72% of potential customers rely on videos like explainer videos and product demos to learn more about products instead of reading bulky-text on user manuals.
So, it should come as no surprise that this type of content can attract more visitors and turn them into customers, which leads to increased conversion rates. Let’s see how a well-crafted video can do it:
#1. Catch Audience Attention Faster
In a world where your visitors or potential customers are constantly bombarded by tons of impersonal content, seeing moving images with audios can be somewhat meaningful. That’s why online video can be more compelling than any other content, such as plain-text blog posts. Moreover, videos can also boost your website visibility. A study from Forrester Research shows that a website with video is 53 times more likely to appear on Google page. It makes it easier for your target customers to find you.
By creating good video ads, you are increasing your chances of getting noticed on social media, one of the most powerful marketing tools. A video ad might get easier in front of your audience than an image ad. Make sure to make it enticing, and catchy from the very beginning.
#2. Increase Audience Retention
Audience retention is now more important than ever. Since people’s attention spans are getting shorter and shorter, it’s crucial to provide them with easy-to-digest content, making them easier to retain the information.
With the combination of engaging visual and intriguing narration, videos do a great job of breaking down complex topics into digestible, smaller chunks. So, it should come as no surprise that viewers can digest at least 95% of the message if they absorb it through videos.
Increasing audience retention means that you offer visitors to understand more about your brand easily. This translates into gradually warming them up to buying via a conversion funnel.
#3. Make Audiences Stay Longer on a Page
A well-crafted marketing video will not only help you to grab visitors’ attention but also hold it. This way, you can convince them to stay longer on your website, allowing them to get even more closer to your brand.
Of those with videos on-site, 80% of marketers say video has increased dwell time. What’s more, a visitor who watches a video on a website tends to stay six times longer than standard sessions.
The longer your visitors stay on your website, the more engaged they’ll be, and the higher the chance for them to convert.
#4. Boost Audience Trust
Customers only make a purchase from a brand that they trust. When you gain customers’ trust, you will not only improve your conversion rate, but you will also be the number one brand for them.
Thus, video marketing allows you to educate and inform your audience about your brand in such a compelling, enjoyable way. All of these qualities can then help build trust.
Some marketing videos, like testimonial videos, Q&A videos, and behind-the-scenes videos, can be an ideal tool for you to make your potential customers trust your brand.
Now, it’s obvious why more than 64% of consumers are most likely to make a purchase after watching an online video about brands.
#5. Incredibly Shareable
It only takes a few clicks for a video to spread like wildfire. Other than your website or landing pages, you can share the videos with your social networks and other digital channels. This, in turn, will higher your chances of reaching a broader audience.
And do you know what happens when you appeal to more audiences? The more possibilities you have to turn them into your customers!
Videos are shared 1200% more times than links and text combined on social media. From this massive number, you can bet a social video share can increase your conversions over time.
Video Marketing Tips
Of course, not all videos can increase your conversion rates, only those engaging ones. The poorly-performing videos can be more hindering to your business than profiting.
We have some quick tips for you:
- Keep It Short and Fruitful. The ideal length for marketing videos is 2 minutes. Long videos can only make your visitors bored. So, you need to be straightforward and to the point from the get-go.
- Make It Accessible for Mobile Users. Since more than 72% of internet users will access the web via their hand-held devices by 2025, you need to make sure that the videos that you place on your website can be played through mobile devices.
- Include Clear CTA. Your visitors can be so confused about what they need to do or where they should go to purchase your brand. That’s why it’s crucial to include a clear, obvious CTA to convince them to perform your desired actions.
- Create an Eye-Catching Thumbnail. A catchy thumbnail can tempt a visitor to click on the video and stay on your website longer, making it that much more likely that they will convert.
Takeaways
Almost every business with a WordPress website—no matter how small or big the company is. And as a marketer or business owner, your goal is to convert those visitors into lifelong customers. In this situation, video marketing made conversion easy.
Videos are in high demand among today’s distracted audience. It provides an easy-to-digest, short content that they can consume while sipping their morning coffee. Therefore, it’s not that surprising if videos have quickly become a must-have marketing tool for savvy marketers that are determined to skyrocket their conversion rate.
If you haven’t added videos to your WordPress website, now is the time to tap into the bandwagon and reap the conversion rate you deserve!
Andre Oentoro
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). You can find him on Twitter @breadnbeyond and LinkedIn: Andre Oentoro.
